Author: admin

Aug
08

Role of the Chairman in risk management

‘Kodak’ was a leading brand for over a hundred years. Its descent into Chapter 11 bankruptcy in 2012 represented a strategic failure to reinvent itself and a missed opportunity to adopt the very digital technology that it had itself invented in 1975. Kodak was ultimately unable to take strategic risk. Internally, Kodak saw itself as [...]
By admin | news
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Aug
08

Marketing myopia

If there is one article which every aspiring professional marketer should read it is ‘Marketing myopia’ by Theodore Levitt. It was written in 1960, but the fundamental point has withstood time and it can correctly be called a classic. Indeed for a long time it was given to most new MBA students on their first [...]
By admin | news
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Aug
08

Scenario Planning

By basing their judgment on objective techniques and adding a little imagination by means of their own intuition, researchers are often able to create a series of alternative future scenarios. Each of these alternatives needs to be consistent and to have some probability of occurring. The purpose of such forecasting is to stimulate creative thinking [...]
By admin | news
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Aug
08

Guide to careers in the accountancy and bookkeeping professions

There has never been a better time to join the finance profession: demand is growing, salaries are increasing and career opportunities are many and varied. Financial expertise is vital to the success of each and every business, big or small, so skills in accounting and bookkeeping can open the door on a world of possibilities. [...]
By admin | news
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Aug
08

The Development of Strategy

An organisation’s strategy is based on what its managers intend to be the direction in which the organisation should proceed, although subsequent actions at the operational level can cause the overall strategy to be changed. Other factors which can have an effect on the way in which the strategy develops may come from either within [...]
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Jun
03

Corporate Learning Academy (in partnership with ABE)

On the other hand we denounce with righteous indignation and dislike men who are so beguiled and demoralized.

By admin | Academic
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Jun
03

iQualify UK Graduation ceremony in the Houses of Parliament, London

To take a trivial example which of us ever undertakes laborious physical exercise except.

By admin | Academic
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May
29

The ways, if any, the business environment will be different in ten years time

Some People and Students in front of the new and futuristic building of the University of Economics and Business in Vienna.

By admin | Academic . Blog
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Great News! We're proud to announce that we have won Britain's most prestigious business award.