Digital Marketing & Entrepreneurship

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Digital Marketing & Entrepreneurship

The Digital Marketing and Entrepreneurship course will allow you to grasp digital business through an entrepreneurial approach. This can be start of a new business as well as new and imaginative initiatives within established organisations.

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This course will explore the different digital marketing technologies and methodologies, including SEO, Social Media, SEM, ASO, Email Marketing, e-commerce and content marketing that form the basis of current digital entrepreneurship. You will get comprehensive knowledge of starting and dealing with issues faced in digital marketing, strategy planning and entrepreneurship.

Who is it for

The Digital Marketing and Entrepreneurship course is for:

  • Anyone who wants to run their digital business
  • Students/fresh graduates who want to enhance their digital marketing skills
  • Entrepreneurs who want to run an online business
  • Start ups or business who want to train and educate their in-house marketing and business development team
  • Marketing professionals who want to expand their skill set and manage complex digital marketing campaigns

Content

  • Digital Entrepreneurship
  • Digital Marketing
  • Website/ Blog creation
  • Content Marketing
  • Search Engine Marketing (SEM/PPC)
  • Social Media Optimization/Marketing (SMO/SMM)
  • Email marketing
  • Analytics/Measurement of Digital Marketing Campaigns
  • Campaigns
  • E-Commerce SEO/Affiliate Marketing
  • App Store Optimization (ASO)
  • Online Reputation Management (ORM)
  • AdSense
  • Digital Marketing Strategy & Planning
  • Lead Generation
  • Freelancing

Entry requirements

This course is open to all and does not have any basic entry requirement.

Aims

Digital Entrepreneurship

This module consists of:

  • The fundamentals of digital entrepreneurship
  • Understanding the Minimum Viable Product – iterative business as a service and on demand e commerce models (4)
  • Using different platforms as mediums to market a product or communicate with the customer (Facebook, Instagram and more)
  • Key skills and knowledge required to work as a digital free lancer and within a digital start-up enterprise

Digital Marketing

This module consists of:

  • Introduction to Digital Marketing
  • Types of marketing
  • Traditional and digital marketing
  • B2B and B2C marketing
  • How to get business through digital marketing
  • Benefits of digital marketing

Website/ Blog creation

This module consists of:

  • Choosing the right domain name for your website
  • Choosing a hosting platform for website
  • WordPress Installation
  • Choosing the right WordPress theme
  • Plugins you need for your WordPress blog/Website
  • Blog creation and ideas

Content Marketing

This module consists of:

  • What is Content Marketing
  • Objective of content Marketing
  • How to write SEO friendly Content
  • How to become content writer
  • Tools for content writing

Search Engine Marketing (SEM/PPC)

This module consists of:

  • What is PPC?
  • Benefits of Google AdWords
  • Google AdWords for marketing
  • What is Search engine marketing?

Social Media Optimization/Marketing (SMO/SMM)

This module consists of:

  • What are the two categories of Social Media Optimization?
  • Advantages of SMO
  • How to measure social media success?
  • SMO for your business/ start-up

Email marketing

This module consists of:

  • Data analysis as per business
  • Keywords to find unique data
  • Choosing best tools for email marketing
  • Write Catchy subject lines to get Email Opened
  • Email Marketing Analytics

Analytics/Measurement of Digital Marketing Campaigns

This module consists of:

  • Overview of Google AdWords
  • Creation of campaign and groups
  • Types of Digital campaigns
  • Different digital platforms for campaigns

Campaigns

This module consists of:

  • Identifying the ideal customers
  • Who are your primary competitors
  • What is the main focus of your campaign?
  • Set goals for the campaign
  • Types of campaign

E-Commerce SEO/Affiliate Marketing

This module consists of:

  • What is affiliate Marketing?
  • Making Money from affiliate marketing revolution
  • Overview of affiliate Marketing networks
  • Websites with best affiliate Programs
  • Creating and Executing an Ecommerce Marketing Plan.
  • Marketing Channels, Tactics & Tools to Consider

App Store Optimization (ASO)

This module consists of:

  • What is App Store Optimization?
  • How does the app store algorithm work?
  • How does the app rank for keywords?

Online Reputation Management (ORM)

This module consists of:

  • What is online Reputation?
  • Why online Reputation is Important?
  • How to manage your online reputation?
  • How to respond to first page Negative Review?
  • How to take control on your online reputation?

AdSense

This module consists of:

  • AdSense Program overview & Features
  • How to get approved for AdSense?
  • Few tricks to get approval by Google
  • How to put ads on your blog?

Digital Marketing Strategy & Planning

This module consists of:

  • Setting yearly, quarterly and monthly goals
  • Planning an effective digital marketing strategy
  • Identifying your customers

Lead Generation  

This module consists of:

  • Definition of an online sales lead
  • Landing pages and lead conversion
  • Converting leads into sales through Internet marketing
  • Optimising Landing Pages
  • A/B Testing
  • Sales Funnels
  • CRM introduction

Freelancing

This module consists of:

  • What is freelancing?
  • Popular freelancing websites
  • How to take project from freelancing website?
  • How to Choose freelancer(For your project)?
  • How to get money worldwide?

How is it assessed?

This is an assignment based course which will be assessed.

How do I study and how long does it take?

The total duration of this course is 8 weeks.

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