Managing International Business Through Co-operative Strategies
This course on managing international business through co-operative strategies discusses the nature of co-operative arrangements between otherwise independent firms in the pursuit of sustainable competitive advantage that they hope they may achieve together. It includes joint ventures, and other forms of strategic alliances. It is particularly valuable in a globalizing world where all firms are concerned to increase their global reach.
An increasingly large number of firms today engage in co-operative strategies. A co-operative strategy is an attempt by a firm to realize its objectives through co-operation with other firms, in alliances, rather than competition with them. It focuses on the benefits that can be gained through co-operation and how to manage the co-operation so as to realize them. A co-operative strategy can offer significant advantages for companies that are lacking in particular competencies or resources to secure these through links to others possessing complementary skills or assets; it may also offer easier access to new markets, and opportunities for mutual synergy and learning. The most common form of co-operative strategy is the joint venture. However there are many other forms including networks and the virtual corporation. In a globalised world co-operative strategy is the means by which most nationally oriented companies attempt to achieve global reach.
Who is it for?
The course is intended for directors and senior or middle managers of private, not for profit and public sector organisations.
The course consists of nine substantive sessions and one revision session:
- The nature of co-operative strategy
- Different perspectives of alliances
- Partner selection and alliance negotiation
- Alliance forms, networks and virtual corporations
- Alliance structure: ownership and control
- General management in alliances
- HRM in alliances
- Culture in alliances
- Alliance performance
There are no entry requirements, although you should have a reasonable level of English and Mathematics
What is included?
There are nine substantive sessions and one revision session, all recorded in the form of audio lectures. You listen to these first before you do any reading, and then once more after you have read the recommended texts. You will be able to calibrate your progress by carrying out the self assessed activities. Feedback to these activities is provided in the ‘Activity Feedback’ folder under each session.
The course is delivered through our Teaching Zone so you also gain free access to our Manager’s tool kitand effective learning skills sections.
By the end of the course you should be able to:
- Understand the role of co-operative strategy, and its expression through strategic alliances, in the modern business context.
- Appreciate the perspectives from different disciplines that contribute to an understanding of co-operative strategy and strategic alliances.
- Understand the considerations involved in establishing alliances, selecting partners and choosing an alliance form.
- Appreciate the issues arising in the management of strategic alliances, with special reference to cross-border alliances.
- Understand the difficulties involved in the role of a General Manager of a joint venture
- Be able to identify the requirements for performance and evolution in alliances
How do I study and how long does it take?
There are ten sessions in total and you should plan to spend around one hour on each session.
How is it assessed?
There is no formal assessment for this course, but there are self-assessment opportunities throughout the course.